Welcome to the Pack

From Mixing Bowls to Engineered Gear

It started in 2016 with a simple idea: dogs deserve better. We launched Barking Bad as an all-natural dog treat bakery, but we quickly noticed a gap for gear that was actually functional, durable, and stylish.

We evolved into a design house to solve the biggest pain points of pet parenthood through better engineering and refined style.

The "No-Knot" Revolution

We were tired of tying knots that fall off at the park. Our signature Slide-On Bandana was the answer—no knots, no stress, and a secure fit that slides right onto the collar.

The Humans Behind the Brand

We are a husband-and-wife team and proud first-generation business owners. Aaron served in the U.S. Army and the Texas National Guard—that same discipline goes into every piece of gear we offer.